Social media is an essential part of modern business, regardless of industry niche or how big your client’s (or your) company is. In 2020, we will have 186.3 million monthly smartphone social users. That fact solely is enough to understand that, in most cases, (much) more than half of your client’s audience is present on social media channels every day. Therefore, it is a business opportunity that you have to utilize. But also, there are crucial reasons why it is better to outsource social media to white label social media resellers – agencies and experts in this marketing field. Let’s dive deeper into each of these reasons.
You can’t take care of all the social media channels
Some people believe that it is enough to be present on Facebook and Twitter, but there are more than 1 billion users who don’t agree with this opinion. The question is – how many different channels do you need to keep an eye on? You can’t handle each one of them without social media outsourcing. They are too much to handle even for the biggest companies.
There are too many of them
Just take a look at the number of different channels that exist:
- Facebook – one of the most popular social networks in the world, and not only for individuals. You can also promote your company on Facebook, and all you need is to advertise it to your target audience.
- Twitter – while we already know about its popularity among individuals, Twitter is also the place where the most famous brands have their channels. Just look at Coca-Cola – they have more than 3 million followers on their account, and this number is constantly growing every day.
- LinkedIn – a network that connects all professional individuals in different industries, from public service to engineering and many, many more. If your company is also there, why not promote it and bring more customers to your business?
- YouTube – a social network that isn’t really used by individuals, but rather for sharing videos. Millions of hours are watched every day here, so you can definitely take advantage of this opportunity.
- Instagram – the fastest growing platform where any company can easily find a lot of potential customers.
- Snapchat – one of the best platforms for younger people, and that means they can bring more sales to your company with their marketing efforts.
- Pinterest – a social network where you can share all kinds of images, from recipes to different products sold online.
Is it even possible to manage it all on your own?
More and more social networks are popping up every day, and if you want to stay successful in this field, then it is best to leave them all to professionals.
It takes time and knowledge to manage each social network. As there are more and more social networks appearing every day, your employees need to know how each of them works, which is why you can’t get rid of this work. Even if they know everything about the most popular channels, it won’t help them with new ones that will appear in the future.
You don’t have that much time
It is impossible to work equally on all marketing areas that your client’s business requires. You don’t have enough time during the day or a week for everything. Therefore, you are forced to either cut something out or outsource it. The first option is not good since it might be a sign for your client that you’re not professional and reliable. On the other hand, outsourcing is an option that fixes all problems at once, especially when it comes to important and delicate areas such as social media.
Imagine how much time you can save by outsourcing social media to a professional white-label service. At Pro Social Content, we put a lot of effort into every post, so your client can expand reach and attract more audience. It is regular, everyday work, and doing it in the right way leaves no time for anything else. That’s why outsourcing is the only reasonable option you have unless you plan to work 24/7.
Social media requires expertise
Remember, social media is not about creating casual posts and scheduling. On the contrary, posts are there to engage followers and customers, and therefore, they have to be well-prepared, informational, and creative. In other words, if you don’t put a lot of effort into creating each post, you won’t achieve results. It is even better not to run social media pages at all than running them clumsily.
Social media agencies either opt for specializing in one area (Facebook, for instance) or sometimes, they go one step further and create full-service plans (like Pro Social Content) and comprehensive digital campaigns. However, several things are similar to both options, and all of them are related to creating high-quality posts.
Each situation is different
First of all, you need to know who you are targeting and what you want them to do. Also, each client requires different brand messaging, as well as the tone and voice, and you must think about it when creating posts. Finally, you need to determine how often you need to create each type of post. You can’t spam promotional ones all the time. Instead, you should develop a weekly strategy so that you can dedicate each day to a specific type of post. Of course, it depends on your client’s requirements and business niche.
Besides the excellent content that social media posts require, there should also be a creative image or video that explains the story even better. Therefore, to have an effective social media strategy, you need a team of experts. That is precisely why it is good to outsource social media to an agency, such as Pro Social Content, and choose a white-label service based on your client’s needs and budget limitations.
Using the right tools
Same as any other marketing field, social media also requires using the right set of tools. If you are not specialized in social media, you most likely won’t know which tool is the best for every part of the process – writing, designing, publishing, and managing the content.
So, first of all, if your client doesn’t provide you with access to the necessary tools, you will have to spend a massive amount of time just to find the right ones. It doesn’t work that way. On the other hand, professional social media agencies already have their set of tools for each part of the creating process. It saves them time and money. Plus, it will be the case with you as well if you choose to outsource social media.
Find reliable service to outsource social media
When you want to hire an agency, it is easy to check their portfolio. Also, it’s vital to ask business partners what their experience with a particular agency was. Nowadays, there are so many ways to check someone’s expertise before making the deal.
Freelancers are also an option, but generally, it is a lot harder to test their skills and check their reliability. Also, you can’t hire only one freelancer – you need at least two persons – a writer, who also has to work on all the publishing and managing part, and a designer.
The situation with agencies is entirely different – there are always enough people working on each part of the process. Hence, you won’t have to worry if one person gets sick or misses work because of any other reason. A reliable, white label social media agency, with the right set of services and years of experience, is the -most reliable option of them all.
You can have better content
Yes, your content doesn’t have to be the best one since the audience comes back to it day after day. But what if you find a way to have better content from the very beginning? With professional white label services, you can have it. The idea of outsourcing social media is just this – not only saving time and money but also having a bigger chance to get higher quality posts.
Why bother when you can avoid unknown expenses and risks at the same time? Outsourcing social media, especially to experienced and skilled social media pros like Pro Social Content, can increase your revenue and make you look like a great and successful company.
You can’t be everywhere
Your client’s business is present on social media as well. In the case of a very big one, you simply can’t manage that without help from social media experts. When your company is attending to more than one channel at once, it’s easy to slip and make an enormous mistake on each of them. It is essential to show up at all times. Always be on point and ready to answer any question or transfer messages without errors.
Repeatedly, we have seen the case when more than one person was managing the social media channels of a big company. But, nothing changes since none of them can be available all of the time. That’s why social media outsourcing is an ideal solution for big companies that want to be present on all channels without any unpredictable costs or risks.
You can’t stay on top of technology
More companies are starting to implement live streaming, 360° videos, and other cool features that are changing the marketing industry. At the same time, they are not equipped enough for this fast-paced environment. With white label social media resellers, there is no need to be one either. When you have experts dealing with social media, you can rest assured that they are up to date with the newest marketing trends. Even if it is just live streaming, you can trust that all of them are perfectly executed.
Can’t stay on top of the changes in technology? Outsource it!
You don’t have time to experiment with your client’s social media strategy
Social media is the fastest marketing field where creativity and constant development mean success. It is a field that is in constant development, and it can be difficult to keep up with the changes. That’s why you don’t have time for anything else but tested strategies that bring results.
Every day there are pure experiments appearing on social media channels – apps, new features, innovative ideas – all of them could help you obtain the results you want. But only if they are perfectly executed. Otherwise, all of your efforts can go to waste in case they don’t work out. And when it is not your social media strategy, but somebody else’s with whom you have to deal with – this effort is not worth it at all.
The customer service can be a disaster
Imagine that you have a question about your account and the person responding is an outsourced worker with no interest in what you need. That’s not a very appealing case for customers, right? And remember when we talked about how consumers are not willing to wait anymore when they know there is somebody ready to answer their question right away?
Your client’s social media are their face to the customers, and you don’t want that face to be clumsy at all. Professionals working for white label services know this, which is why they work hard to ensure your customers are satisfied with every engagement or response.
The last and often deciding point for people who are still in a dilemma is cost. Let’s go through all the options.
Freelance is the least expensive, but, as we already mentioned, it is not the most reliable option for different reasons.
On the contrary, if your business needs scientific posts, for instance, then you have to hire an enterprise that is strictly related to your area of work. Of course, this option is the most expensive, for an apparent reason. Such a small target audience requires specific language, tone, and voice, and they are the only ones who are fully able to understand it. However, if you don’t need such specific posts and articles, there is no point in spending that much money.
Finally, there are reseller social media agencies that represent a middle-cost option. If your client’s business needs informational, creative, and engaging posts, this option is the best by far. You will get high-quality service without spending a massive amount of money.
Pro Social Content Plans & Packages
Almost every agency offers a different set of packages. At Pro Social Content, we offer you either Full Service Plans or Content Only Packages. Of course, we are aware that every client has a different budget, so we divided both options into a few categories so that you can choose the most suitable variation for your client. More money – more posts, simple as that.
Hopefully, you now have a much better understanding of why outsource social media to the white label service is an excellent option. Save your time (and money) and transfer all that work to people who are real experts in this marketing field.