Nowadays, social media content marketing is one of the most valuable forms of digital marketing. Whatever your business is, you can use it to establish your digital presence and make your brand recognizable within the right audience. However, to create engagement and get those likes and shares, you have to focus on high-quality content. In other words, your main goal should be implementing the best social media content marketing strategy. In this article, we will show you why “content marketing is king,” how social media became a crucial part of it, and how to develop a successful social media content marketing plan.
Why is content marketing a vital part of every marketing strategy?
There is no unique definition of content marketing. However, we can still say that it is an area of marketing that involves the creation and sharing of online material, including social media posts, blog posts, videos, infographics, and much more. Consequently, the goal of content marketing is to promote a brand and stimulate interest in its products or services.
Since it raises brand recognition and drives sales, content marketing is, by far, the favorite method of most content marketers. In addition, there is an interesting study from Curata, which shows that, in 2016, 75% of business establishments increased their marketing budgets. Also, more than 40% of businesses hired content marketing experts to strengthen their teams. Today, more and more companies are aware of the importance of content marketing.
The primary purpose
The primary purpose of content marketing is to create and maintain a relationship between an audience and a brand. But, the goal is not merely to create whatever relationship – the connection has to be based on the audience’s sympathy and empathy towards the brand. The only thing, besides the quality of a product or service, that has the power to make people feel emotional and passionate, is content. Hence, it is the most effective way of turning prospects into customers, which is the ultimate sales goal.
How social media fit into the content marketing strategy?
Social media and content marketing are part of the same family. Also, the effects that you want to accomplish through each of them are very similar. Implementing them together always leads to powerful results. By creating and distributing social media content marketing in the right way, you will grab the attention of your audience, and consequently, keep them connected to your brand and its values.
Social media has one more role – it drives content to the right destination. Also, there are many platforms, so your content goes on more streets at the same time. Besides engaging your existing audience, a powerful, relevant, and high-quality social media content can also reach a much broader audience, which directly boosts brand recognition and awareness. Therefore, aligning your content with social media strategy is crucial. A win-win situation in a nutshell.
What should be in focus?
Quality social media content marketing contains storytelling, photos, videos, infographics, and much more. Each of these segments deserves individual attention. Hence, to know how to approach each of these strategy segments adequately, you have to develop a successful social media content marketing plan.
How to create and develop a successful social media content marketing plan?
To make a productive and successful social media marketing plan, you have to know your audience, understand their affinities, provide content based on that, and also, to set and measure your social media goals. Hence, let’s go deeply through each of these aspects of your plan.
Knowing and understanding your audience
First of all, you need to research which channels your audience prefers, and what type of content suits their affinities. If most of your audience spends time on Instagram or Facebook, for instance, create content that is suitable for that particular platform. Besides, it is also necessary to take care of the style that your followers prefer. Why is it so crucial? Because that is the way to become the first choice and unique source of information that will separate your brand and your content from the competition. Always keep in mind the trends, interests, and needs of your readers and followers. Finally, don’t forget to create a perfect balance between text and image or video when promoting the content.
Create engagement among followers
The goal here is to place the right content at the right time. But, how to define the right time? Do your research first, and figure out at what times during the day your customers browse social media. If you have a lot of appealing and engaging content to share, you should, ideally, post three times per day – in the morning, afternoon, and evening. Posting too frequently in one day is not recommended, in the same way as not posting regularly. However, it is not a strict rule, so always do your research before setting your tactic.
The point is to post regularly and always to have fresh, entertaining, and useful content. Again, it is the only way to keep the engagement since readers will always come back to check if there is a new piece of your fresh content.
In the end, there is one more thing – analysis. Always check what type of content creates the maximum reader engagement. For this reason, study all comments, shares, likes, and everything else that provides a better understanding. All these elements enable you to find the right formula to drive engagement.
Follow trends related to your industry
Following all relevant trends means that you will stay at the top of conversations and discussions in which your followers have an interest. That way, you will maintain engagement, but there is also one more thing that you’re going to achieve. Over time, people will start recognizing you as a valuable, informational, and trustworthy source that always creates interesting discussions.
Ask your audience – a legit tactic
If you ever start feeling that you struggle to find the right topic, style, or tone of your posts, don’t hesitate to ask your audience directly about anything you want to know regarding their interests. That is the most direct way of gathering the necessary information and insights that will show you the right direction for your future social media content marketing plan. To get results, you can either conduct a poll or ask people individually via messages or comments. Both methods are very efficient.
Outsource social media to experts who know how to create an effective strategy
As you can see, each part of the social media content marketing process requires a lot of effort, time, and knowledge. Nowadays, social media is a crucial aspect of content marketing strategy, and therefore, every segment of it has to be done correctly in order to create and maintain engagement.
Whether you are a business owner or a marketing manager with multiple clients, you, most likely, don’t have enough time to dedicate to every aspect of marketing strategy. Hence, the logical choice is to outsource parts of that strategy that require the most of your time. Social media is definitely one of the options for outsourcing.
Pro Social Content – your trusted social media partner
At Pro Social Content, we offer Full Service Plans and Content Only Packages, so you can choose the option that fits your client’s (or yours) budget the most. Not only you’re going to leave all that social media work in safe hands, but you will also save a lot of time you can use for other stuff. If you need more information regarding each of our packages, don’t hesitate to contact us. We’ll be more than happy to answer any of your questions and suggest the right package for your (or your client’s) budget.
If you ask any professional marketer about the importance of social media content marketing, you will get the same answer every time – it is the king! Therefore, when creating the plan, every aspect of it has to be top-notch. Since creating and developing such a strategy requires a lot of time, effort, and expertise, one of the best options you have is to outsource social media to a professional agency. At Pro Social Content, we are ready to help you any time.