Small Businesses and Digital Marketing – How to Get the most out of it?

digital-marketing

Digital marketing is the general term for all marketing forms that exist online. In other words, every marketing effort that uses the internet belongs to digital marketing. 

But, the thing is – how to get the most out of it when you don’t have a large budget as big corporations do? How to compete in the digital market with an average budget? There’s always a way through, but you need to make the right moves and utilize smart tactics in this case.

So, let’s go through three main digital marketing channels, to understand better how to make an edge and beat your competition.

Content Marketing

It’s essential for building relationships with customers through storytelling and custom content. You want to encourage readers to make inquiries, sign up to your newsletter, visit your shop, and in the end, to make a purchase. But, remember, it’s not about making people go for a single purchase. Instead, try to build strong relationships, which will later result in more and more sales.

What you shouldn’t underestimate in this process is keyword research, as well as results analytics. They give you valuable insight into your digital customers. Find out what draws them to your site and keeps them there.

Your digital marketing strategy’s most important channels are blog posts, ebooks, whitepapers, infographics, etc.

digital-marketing

Social media marketing 

Digital marketing should not take a classic approach to social media. Campaigns on every social media platform have to be strategical to utilize the power of marketing fully. Also, it’s not about sharing regular daily posts – you need to be effective in order to engage readers and potential customers. And finally, you have to be consistent!

Analytics is a core part of social media; the same way it is to content marketing. It allows you to demonstrate substantial marketing efforts to business leadership, from engaging with followers to converting them to consumers.

The leading digital channels are Facebook, Twitter, Instagram, and LinkedIn. We also need to mention influencers as a core part of an excellent social media strategy. It’s good to know that micro-influencers, with a smaller following, have a more focused and engaged audience. This fan base is more loyal and possibly way more niche. So you’re likely to reach all their followers.

Anyways, if this whole process seems complicated to you, or if it eats a lot of your time, the best thing you can do is to seek professional help. We are a white-label digital marketing company that offers full service and content only plans. Check out both options, and we guarantee that one of these will perfectly match your needs and expectations. 

digital-marketing

SEO

The SEO process starts with keyword research, where marketers identify high (or low) targeted words and phrases. The whole idea is to ensure your business ranks at the top in Google for your niche industry.

Think of SEO as an ongoing process – optimize today then revisit the SEO process quarterly. And then, about three to six months before any marketing campaign.

There are three primary SEO approaches:

  • On-page SEO – The focus is on the website’s page, as the name suggests. Write your website content using the right keywords and optimize it according to Google’s guidelines.
  • Off-page SEO – It focuses on inbound and outbound links. Both internal and external links increase the authority of your website, but with different goals. 
  • Technical SEO – Again, as the term suggests, it involves the technical structure of your website. Image compression, CSS file optimization, and loading speed are a few of the most critical parts.

The whole digital marketing story is, of course, a lot broader. However, as a small business owner, you should know these most critical aspects to get the most out of digital marketing. And also, as we said, if you don’t have much time for it, seek professional help. Feel free to throw your burden on our back. 🙂