The traffic you stop paying for

Four things, and any agency that cannot list them plainly is worth asking harder. Your Google Business Profile: categories and secondary categories, the service list, service area, hours including holidays, photos, products, and the questions section most businesses leave for strangers to answer. This is free to claim and it is the single biggest lever in local search. The pages on your site: one for each service worth ranking for, each answering the question somebody actually types rather than describing what you offer. A single page listing eight services ranks for none of them. The technical foundation: speed, structure, and markup that tells a search engine what your business is and what it treats. Where the site is too dated to rank we say so rather than spending six months pushing against it. The groundwork off your site: directories that matter in your category, local and industry organizations, and consistent business details everywhere Google checks. Not bought links or private networks, which work until they very publicly do not.

CONFIRM YOUR NUMBERS BEFORE PUBLISHING THIS. Draft below. A flat monthly fee agreed before we start, not a percentage of anything. For a single location business the work is usually somewhere between X and Y a month depending on how competitive the category is and how much of the site needs rebuilding first. What moves the number is the starting point rather than the ambition. A practice with a fast site and a half filled business profile is a different job from one that needs the site rebuilt before anything can rank. We tell you which of those you are on the first call, and if the honest answer is that paid search is the better place for your money this year, we say that instead.

Sometimes, and we will tell you honestly which. Plenty of sites just need restructuring: pages split apart, headings fixed, the actual answers moved above the credentials. But if the site is slow, built on a page builder that fights every change, or dated enough that it looks unconvincing next to competitors, then six months of SEO pushing against it is money badly spent. In that case a rebuild is usually cheaper than the campaign it would otherwise handicap. Our sites are built for speed, conversion and what search engines and AI assistants need in order to read them properly, and every one includes a custom lead qualification engine so the enquiries arriving are the ones worth calling back. Most come in well under five thousand dollars, and we split that into instalments so it does not land as one bill.

Yes, it is part of local SEO rather than an extra. Categories and secondary categories, the service list, service area, hours including holidays, photos, products, and the questions section that most businesses leave for strangers to answer. Then the consistency work behind it: your name, address and phone number matching everywhere Google checks, because conflicting information is one of the most common reasons a business that should be in the map pack is not. What we do not do is write your reviews or chase them for you. We set up the infrastructure so asking is easy and the requests go to the right place, and getting them is yours. Reviews are the one part of local search that has to come from the people you actually served.

The kind that supports a local campaign. Directories that matter in your category, local and industry organisations, suppliers and partners, and the citations that keep your business details consistent across the web. What we do not do is buy links or run private networks. They work until they very publicly do not, and the businesses left holding them spend the following year undoing the damage. For a local business competing in one city, that risk buys you nothing you could not get honestly. For most local searches, links are not the deciding factor anyway. Proximity, the business profile and the relevance of your pages do more work than any link will.

No. Roughly half our SEO work is medical and the rest is local businesses: law firms, contractors, home services, specialist retailers. The mechanics barely change. Somebody within driving distance has a problem, they search, and three businesses appear above the results. Whether that is a vein clinic or a personal injury attorney, the work is the same: a business profile that is genuinely complete, a fast site, and a page that answers the exact thing they typed. What differs is the language and what counts as a good enquiry. A practice cares whether the patient books and attends. A contractor cares whether the quote request is in their service area and the right size of job. Both get built into how the site qualifies enquiries before they reach you.

Rankings do not vanish, they erode. A business that stops after a year of good work usually holds its positions for months, then slowly slides as competitors keep publishing and Google keeps re-weighing. The business profile holds up better, since it is largely a fixed asset once it is properly built, though it still drifts as categories change and reviews accumulate elsewhere. This is genuinely different from ads, where the traffic stops the day the card stops. It is the argument for starting SEO before you need it, and the reason a year of consistent work is worth more than three years of starting and stopping.

A senior with at least ten years in the industry, and the same one throughout. Nothing gets handed to a junior after the contract signs, because there are no juniors here. That is why we take a limited number of accounts rather than as many as we could win. It also means the person writing your service pages is the person running your ads, which matters more than it sounds. The search terms that convert in a paid account are the ones worth building pages around, and that only happens when the same person can see both.