Privacy Policy

This Privacy Policy describes how Pro Social Content doo ("ProSocial Agency," "we," "us," or "our") collects, uses, and protects information obtained through our website at prosocialcontent.com and in connection with our marketing services. We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner, in accordance with applicable data protection laws including the General Data Protection Regulation (GDPR) and relevant Serbian legislation.

1. Who We Are

Pro Social Content doo is a digital marketing agency registered in the Republic of Serbia.

• Legal Name: Pro Social Content doo
• Registered Address: Stevana Sremca 12, 21000 Novi Sad, Serbia
• Business Registration Number: 21702609
• Tax Identification Number (PIB): 112591816
• Email: info@prosocialcontent.com
• Phone: +381 69 432 7976

2. Information We Collect

2.1 Information You Provide Directly

When you interact with our website or engage our services, we may collect the following information:

• Full name and business name
• Email address and phone number
• Business website URL
• Monthly advertising budget and marketing goals
• Any other information you voluntarily submit through our contact form or campaign simulation tool

2.2 Information Collected Automatically

When you visit our website, we and our third-party service providers may automatically collect:

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• Interaction data such as clicks, scrolls, and form interactions

2.3 Information From Third-Party Platforms

If you engage our advertising management services, we may access data from advertising platforms including Google Ads, Meta Ads Manager, and others, solely for the purpose of managing and optimizing your campaigns.

3. How We Use Your Information

• Service Delivery: To provide digital marketing services, manage advertising campaigns, and deliver reports and recommendations
• Communication: To respond to inquiries, send proposals, and communicate about your account
• Campaign Intelligence: To operate our ProSocial Intelligence system, model campaign outcomes, and generate performance insights
• Website Improvement: To understand how visitors use our website and improve our content and tools
• Legal Compliance: To meet our legal and regulatory obligations
• Legitimate Business Interests: To protect our business, prevent fraud, and maintain the security of our systems

4. Legal Basis for Processing (GDPR)

For visitors and clients in the European Union or jurisdictions subject to GDPR, we process your personal data on the following legal bases:

• Contract: Processing necessary to provide services you have requested or entered into an agreement for
• Legitimate Interests: Processing necessary for our legitimate business interests, including marketing, security, and service improvement, where these interests are not overridden by your rights
• Consent: Where you have provided explicit consent, such as subscribing to communications or using our simulation tool
• Legal Obligation: Processing required to comply with applicable law

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including:

• Essential Cookies: Required for the website to function correctly
• Analytics Cookies: Used to understand website traffic and usage patterns (Google Analytics via Google Tag Manager)
• Advertising Cookies: Used to measure the effectiveness of advertising campaigns (Google Ads, Meta Pixel)

You may control cookies through your browser settings. Disabling certain cookies may affect website functionality. By continuing to use our website, you consent to our use of cookies as described in this policy.

6. Sharing Your Information

We do not sell your personal data. We may share your information in the following limited circumstances:

• Service Providers: With trusted third-party providers who assist us in operating our website and delivering services, including Google and Meta. These providers are contractually bound to process data only as instructed.
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of business assets, where the receiving party agrees to maintain equivalent privacy protections

7. International Data Transfers

Pro Social Content doo is based in Serbia. We serve clients primarily in the United States. When we transfer personal data internationally, we take appropriate measures to ensure adequate protection in accordance with applicable law, including relying on standard contractual clauses or other recognized transfer mechanisms where required.

8. Data Retention

• Contact inquiry data is retained for up to 3 years from last contact
• Active client data is retained for the duration of the service relationship plus 5 years
• Analytics and usage data is retained in accordance with third-party platform policies

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data: access, correction, deletion, restriction of processing, data portability, objection to processing, and withdrawal of consent. To exercise any of these rights, please contact us at info@prosocialcontent.com. We will respond within 30 days.

10. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure, including encrypted data transmission (SSL/TLS) and regular security assessments. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

For questions, concerns, or requests related to this Privacy Policy:

• Email: info@prosocialcontent.com
• Mail: Pro Social Content doo, Stevana Sremca 12, 21000 Novi Sad, Serbia
• Phone: +381 69 432 7976

If you are located in the European Union and believe your data protection rights have been violated, you have the right to lodge a complaint with your local supervisory authority.