In today’s world, social media channels became a lot more than places for entertainment. Businesses have so many opportunities on social media that they have to utilize in order to attract customers and beat the competition. Right social media marketing tactics are the key to success. However, brands can experience different obstacles during social media marketing campaigns, and one of the most frequent is the budget. Fortunately, there are numerous cheap but effective social media marketing tactics that can help you grow your business and reach more people. In this article, we will focus on eight cheap social media marketing tactics that are, in our opinion, the most practical and the most effective.
Know your target audience and focus on them
For every company, regardless of industry niche, it is crucial to define the right target audience. It is the only way to determine which social media channels are worth your money. This step is crucial before posting any content and making advertisements. When you know who to target, it is a lot easier to create content and engagement, and also to attract more people with similar interests to become a part of your audience.
Now, when you know your target audience, it is the time to create quality content. It has to be interesting to your followers and readers, with a lot of necessary information. To have an effective marketing strategy, your social media posts have to be useful and exciting. But, to have quality Facebook or Instagram posts, you first have to put high-quality content on your website and blog section. Not only should you share parts of your landing page or blog posts on your social media, but you should also include links to your website to increase the traffic. You’ll improve reach and create much necessary engagement on your social media channels.
According to T-Sciences, the human brain processes images 60000 times faster than text. That single reason is enough to understand how the usage of excellent videos can positively affect your marketing strategy. On top of that, in recent years, more than 60% of businesses that did use video marketing experienced increased sales levels. However, making videos is not all about promoting your products or services. Instead, it would be best if you thought about engagement and excitement. Focus on videos that might create a discussion in the comment section. For example, find interesting information related to your industry niche, or some funny stories and testimonials about your company or products.
Infographics are the synonym with trustworthiness. Presenting relevant information about your industry, brand, or products in colorful charts and animated images almost always do the trick. Although people are generally not interested in too much statistics, it is still important to show the process of getting a particular result, whether you talk about your company’s achievement or news related to your industry. Furthermore, infographics are very budget-friendly, and the only thing you should decide is whether to create them in-house or to hire an expert. Anyways, including infographics in your social media posts can generate a super high return. Hence, it is definitely a worthwhile investment.
Attending live conferences and events is beneficial for numerous reasons, mainly because it gives you such an excellent opportunity for live streaming. Nowadays, it is one of the most effective social media marketing tactics. Furthermore, you don’t need to invest in anything – just pick your phone or camera, find an interesting person to talk to, or record a live speech. All main social media channels (Facebook, Twitter, Instagram) have the live streaming option that you should utilize. Being live on air provides you the ability to create interaction and engagement during the streaming. However, your video should be exciting and attention-grabbing in order to make your viewers stay longer.
Depending on how big your business is, you should try to maintain contact with either macro or micro-influencers. According to Izea, people put more trust in micro-influencers than in accounts with more than 100000 followers. Why is that so? Because accounts with fewer followers actually have a higher ratio of likes and comments versus followers. Also, if you have a smaller target audience and customer base, it makes more sense to contact a micro-influencer that is closely related to your industry niche and products within it.
Find your voice
Nowadays, customers pay a lot of attention to the content of your post, but also your voice. It is all about creating relationships with your customers, and the only way to achieve such closeness is to use the same voice continually. With such an approach, you will come to the point where customers recognize your post without even seeing your brand name above it. Another critical factor is not to hide your brand’s personality. For example, if you often post memes with a particular type of humor, keep doing it the same way. Or don’t hesitate to take a stand on the current political and social situation. In both cases, the goal is to personalize your brand and to make people sympathize with your beliefs or jokes.
Reuse old content
Always trying to be innovative and produce new pieces of content is not that easy. First of all, it is impossible to find fresh ideas all the time, and second, it might be costly. Therefore, if you run business for a long time, there is a high chance that you can reuse some of the previous articles. Of course, you need to put new, updated information inside of it, and change or remove unnecessary paragraphs. By doing this, you will achieve to crucial goals – reignite interest into a forgotten article and put the focus on new information and details (related to your industry) that came out recently.
Although any of these social media marketing tactics don’t require many resources, they still require time. To be successful in social media and grow your business, you have to put a lot of effort and work on your posts every day. Your posts have to be thought thoroughly since, as we said, you can’t just focus on promotional posts. Instead, you have to be unique and create engagement by posting exciting and useful videos, infographics, and other pieces of content.
As a business owner (small, medium-sized, or big), you probably don’t have enough time to work regularly on social media. Therefore, you can either hire a marketing team with full-time employees or outsource social media to a white-label agency. The first option is okay, but it is very costly. On the other hand, to outsource social media to white label digital marketing service providers, such as Pro Social Content, means that you’ll save a lot of money while having very high-quality posts on a regular basis. If you feel that outsourcing is indeed the best solution, check out our special promotion and find the package that seems the best for your current marketing needs.